Retail Design is the segment that brings together various disciplines related to design, focused on creating retail environments - physical or digital - optimized to provide memorable experiences for customers and boost sales.
It involves designing and planning every aspect of a store, from the layout and arrangement of products to the choice of materials, lighting and signage, with the aim of creating attractive and functional spaces that reflect the brand's identity and purpose, facilitate the customer journey and positively influence their buying behavior.
The role of the retail designer is that of a conductor who harmoniously, horizontally and collaboratively leads the different specialties involved in a project towards the best solution for the challenges presented.
The development of a strategic and holistic vision is therefore essential for professionals working in this segment.
Brazil has a mature retail market, with important national and international industry players and a significant number of experienced and trained design professionals working independently or within corporations in the sector.
It's time to create an agenda that brings together and strengthens this community, in an event capable of generating knowledge and exchanging ideas through socializing and interpersonal contact, in a professional environment of fraternization and business promotion.
RDforum will provide a journey of multidisciplinary content. A wide range of perspectives and themes will be covered, in order to expand knowledge and stimulate discussion of fundamental contemporary issues in the field of Retail in technical, conceptual, theoretical, design and inspirational sections.
RDforum offers a panoramic and up-to-date look at what is happening around the world in the professional practice of Retail Design. To this end, it will bring together big names from different disciplines and backgrounds to discuss the application of new technologies, concepts and the direction of retail.
Sarah Fairhurst is creative director and board member of global studio Dalziel & Pow. With extensive international experience, she leads design teams with a focus on brand strategy and retail communication. She has worked on projects for clients such as Primark, Guinness Storehouse, Leroy Merlin, Boots and Asteri Beauty in Europe, America and Asia.
Sarah Fairhurst
Dalziel & Pow
United Kingdom
Bel Lobo is an architect and one of the country's leading references in retail design. Founder of be.bo., she has designed award-winning projects such as the FARM Rio and Quem Disse, Berenice? stores. She was the presenter of "Decora" on GNT, created the Interior Design course at IED Rio and leads social, cultural and environmental impact initiatives through the Belo Bom project. Her work also extends to curating, teaching, content production and public spaces.
Bel Lobo
be.bo.
Brazil
Renata Gomide is vice president of Grupo Boticário, where she has worked since 2015. She previously led the Eudora and Quem Disse, Berenice? brands, as well as managing the branding and communications for the group's consumer portfolio. A graduate of FAAP, ESPM, and FGV, she was named Marketing Professional of the Year by Propmark and the Caboré Award, and was also featured in the 2023 Women to Watch Awards.
Renata Gomide
Boticário Group
Brazil
Julio Takano is an architect and founder of KT Arquitetura de Negócios, a leading firm specializing in projects that integrate creativity, efficiency, and strategy for retail and industry. With a global presence and over 12 million m² delivered, he is a leading figure in retail design ecosystems based on the Direct-to-Consumer model.
Julio Takano
KT Business Architecture
Brazil
Marcos Morrone is a store designer and founder of Design Novarejo. He has worked in retail for over 45 years, having worked for GPA and Alcoa before opening his own office. He leads a multidisciplinary team in award-winning projects for brands such as Carrefour, Leroy Merlin, Cobasi and Smart Fit, combining strategy, creativity and performance at the point of sale.
Marcos Morrone
Design Novarejo
Brazil
Manoel Alves Lima is an architect and CEO of FAL Design Estratégico, a leading retail design firm with over 250 projects for leading brands. He is a professor at FGV and USP/ESALQ, specializing in Store Ambiance and Visual Merchandising, and co-author of books on retail. He is the founder of RDI Brasil, where he served as director for ten years and was recognized as Person of the Year in 2022. In the nonprofit sector, he serves as an advisor to the Stickel Foundation – Arte Transforma.
Manoel Alves Lima
FAL Strategic Design
Brazil
Richard Bennett is creative director of Dalziel & Pow, a global design and strategy studio. A specialist in creative brand development, he works to align purpose and practice in retail. He has led projects for brands such as Hugo Boss, Johnnie Walker, Leroy Merlin, JD Sports, Volkswagen and Nationwide.
Richard Bennett
Dalziel & Pow
United Kingdom
Michael Grubb is an award-winning British lighting designer with over 25 years of experience. At the helm of Michael Grubb Studio, he leads world-renowned projects across a variety of sectors, with a strong focus on retail. A leading figure in innovation and sustainability, he is also passionate about sharing knowledge in the field of architectural lighting.
Michael Grubb
Michael Grubb Studio
United Kingdom
Ana Clara Cordeiro Head de Arquitetura e Visual Merchandising na FARM Rio, a arquiteta Ana Clara lidera a expansão física da marca no Brasil e no exterior, conectando território, identidade e experiência de marca. Com passagens por Osklen, Renner e Cacau Show, atua estrategicamente na criação de espaços que ampliam percepção, valor e performance — traduzindo cultura em presença física com alto impacto.
Ana Clara Cordeiro
FARM Rio
Brazil
Van Sandrini is a retail specialist with a career that ranges from popular to luxury. She has worked as an executive in groups such as Pão de Açúcar, Fasano and St Marche. She is an advisor, mentor and CVO of VaS Continuum, an education, regenerative governance and counseling boutique. Co-founder of Ella's, a movement to support women in retail, she was voted Person of the Year by Popai Brasil in 2021.
Vanessa Sandrini
VaS Continuum
Brazil
Caio Camargo is one of the most influential voices in Brazilian retail, with 26 years dedicated to innovation and business transformation. An international speaker, author and co-host of the [varejocast] podcast, he has collaborated with major brands and institutions, translating trends into practical actions for thousands of professionals in the sector.
Caio Camargo
[varejocast]
Brazil
The chosen venue for RDforum is the British Brazilian Center (CBB). Known for its sophisticated architecture and strategic location in Pinheiros, São Paulo, the CBB offers the necessary infrastructure for hosting highly comfortable conferences.
The RDforum project was born from a meeting of experiences: architect and retail designer Renato Fregnani joined forces with the founder and organizer of the world's largest architectural lighting conference, LEDforum. Together, these professionals built an identity that combines retail concepts and expertise with their expertise in designing events that promote learning, exchange, and community building.
He graduated from the School of Architecture and Urban Planning at PUC Campinas and the School of Architecture at the Polytechnic School of Milan, Italy. He holds an MBA in Real Estate Development from USP and an MBA in Strategic Design from IED. He has worked for large companies as a project and construction manager in the retail, corporate, and large-scale logistics sectors. He is president of the Retail Design Institute in Brazil and a professor at the European Institute of Design.
Publisher of L+D magazine and founder of the LEDforum conference, both focused on architectural lighting. He has been working for over twenty years producing content and promoting lighting design in Brazil as a way to elevate the sector and strengthen the sense of community in the lighting world.
E-mail
rdforum@editoralumiere.com.br
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+55 11 94561-7086
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Address
Catalunha Street, 350 – 1st floor
Jáguaré
05329-030 São Paulo SP
Brazil
